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Marketing? You can't afford not to!

 Marketing comes down to this: making the path between salesperson and client into a superhighway. You can dress it up and throw a lot of lingo behind it, but that is what you are essentially doing. You are providing the necessary ingredients for a successful sale. Your primary goal is to create conversions that you measure in levels of interest. A marketer plants the seeds and gardens, while the sales person harvests the client/product sale.” Stuart Foster

 

“Advertising is a single component of the marketing process.  It’s the part that involves getting the word out concerning your business, product, or the services you are offering….. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.” Laura Lake

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